A powerful tool in marketing you business is having a
good business name. A business name that instantly makes an impact on
the market has an edge over business names that are hard to pronounce
and difficult to remember. It is not uncommon in the business field to
first test market business or brand names.
Choosing a name for your daycare business requires a lot of thought
aside from making consideration of so many factors. You need a name that
will fit your personality and business outlook as well as the image you
want to project in the community. You do not need a name that conveys a
wrong message or picture of your business goals.
You need to follow some guidelines in choosing the name for your home
• Decide on what thoughts and feelings your want your business name
to convey. You can try some cutesy name like 'Little Adventurers' if
you want to emphasize that children in your daycare center will be out
for adventures while under your care. The business name could simply
have your own name, like Mary's Daycare Center or bear the name of the
place or the region, like Rosemead Daycare Center. It can also sound
really educational as in 'Little Geniuses Learning Center' although it
may sound like you are overdoing it. Finally, you can attempt to project
warmth in your business name, as in 'Your Home Daycare Center' but you
might as well stay away from it as it is already very common.
• You want people to really 'Get It'. Some people may be overly
creative in choosing their business name that the meaning or the idea
conveyed is lost. Your business name should clearly show you and the
services that you offer.
• Get the right name the first time. Make sure that you have
given a lot of thought in the business name that you choose to avoid
having to change it frequently. There are business that change their
names monthly, in the process confusing the public if it is still the
same business or someone has put up a new one. Try to find a name that
you will keep throughout the duration of your business.
• Don't play cute by using funky spelling that you hope will catch
the public's attention. It might work the other way around. Stick to
a name that is easy to pronounce and to spell.
• Check for a name's availability. Make sure it is not used yet
by another business so you can avoid potential legal problems. After
choosing a business name, printing out the flyers, and putting up the
signs in front of your business, it is possible that you will just find
in your mailbox a cease-and-desist order from the court because you are
using somebody's business name.
• Check with the Thesaurus for the right word that can be used as
your business name.
• Have a list of probable names and ask your family or friends to
help you decide which one to adopt for your business.
• Register. If you are planning to have a website, you better take
the steps to register your domain name immediately before somebody else
takes it. You will then be faced with the options of either buying
the domain name or changing your business name.
Always remember that you have to take your time in choosing a business
name. Never rush into a name that you will have to change soon.