You have a proper day care center area and building,
you have a cute name for it, you were granted a license to operate, and
you have bought all the necessary equipment pieces. You seem to be all
set up to start your day care center except for one important thing; you
do not have any customers yet. It is time to spread the word around.
This is one of the fun parts of starting your business. Advertising must
be the easiest part compared to all the other steps you went through.
The question is, with a budget on mind, what are ways of advertising
your day care center?
Advertise online. The World Wide Web offers a lot of opportunity to post
an advertisement either for free or for a small amount. Big sites like
Craig's list can give you a little push in making your day care center
publicized. This website gets thousands of visitors a day. Chance is
your advertisement can be read by many. There can be websites catering
for your specific area as well. Get in touch and inquire. Most likely,
they would ask for a fee but don't fret, it won't cost you an arm and a
Are you very good at writing or blogging? Make a blog about your day
care center. Blogging services like blogger.com, wordpress.com and
squidoo.com are absolutely free. Bring out the creative side in you.
Post pictures of your center, your own picture, or a picture of other
care providers who would be working with you. Give a good description of
your site and write a warm welcome post. Do not forget to include your
contact details in your blog. Allow people to leave a comment and once
you receive one, reply as soon as you can. Make your blog as informative
Print out your very own business card featuring your day care center.
Business cards can be easily created using your computer or with the
help of the internet. Print it out and give it to acquaintances. Give
more than one card to your close friends and ask them to pass it on. You
can also leave these cards in places like restaurants, public libraries,
or pass it on to people in church.
Post leaflets, posters and banners about your day care center. Produce
appealing and creative ones so you are sure to attract people's
attention. Make them colorful and bold. You can stand in the corner of a
busy road and give it to people passing by. You can ask for other
friends to help you do this. Remember to post banners only where you are
Advertising is a great way of introducing your day care center to people
around. It is the best way of making your day care center known and
selling it as well. It does not need to be expensive, use your
creativity and you would find yourself spending only a few dollars for
advertisements. Go give it a try; advertising can help your day care
center go from the ground up!